Champions wear BOSS
In sports, passion and commitment to perform, talent and technology combine to create long-term success - aspects that are also key elements for the products and expertise of HUGO BOSS. The company's involvement in sports sponsorship dates back to the 1970s. Brand values such as success, precision, innovation and sustainability are conveyed through the sports of golf, tennis, motor sports and football.
In sports, passion and commitment to perform, talent and technology combine to create long-term success - aspects that are also key elements for the products and expertise of HUGO BOSS. The company's involvement in sports sponsorship dates back to the 1970s. Brand values such as success, precision, innovation and sustainability are conveyed through the sports of golf, tennis, motor sports and football.
Inspired by the shared passion for perfect design and innovation, the "