Porsche stands for strong values such as fairness, responsibility, mutual respect and trust, transparency and openness, and acting ethically. These values apply to the way managers and employees treat themselves among each other as well as to their contact with customers, business partners, and public authorities. Only by adhering to these values can long-term business relationships be established and maintained, conflicts be resolved openly, mistakes be rectified in a solution-oriented manner, and trust in leadership and reliable cooperation be ensured.